The HUF packaging concept was inspired by minimalist design, much like the brand ethos, to create a contemporary edge. Each pack would be reusable and allow for the product to be shown through within a hue of HUF's signature brand green.
We worked with LA based photographer Jack Strutz and prop stylist Cashed Doemland to help visualize the concept. The Brand launched with a series of campaign images that captured the spirit of the cannabis culture. With a nod to our favorite nostalgic references, the campaign was able to resonate with a broader audience.
CLIENT: HUF Worldwide
ROLE: Art Direction, Packaging Design
AGENCY: ABC Brand/Design
PHOTOGRAPHY: Jack Strutz, Cashad Doemland
AGENCY: ABC Brand/Design
PHOTOGRAPHY: Jack Strutz, Cashad Doemland
